Share of U.S. and UK internet users interested in selected subscriptions 2020
When asked what subscription products or services they would be interested in paying a monthly subscription for over the next three to six months, nearly 50 percent of U.S. and UK consumers stated they would be interested in online TV streaming services (e.g., Disney+ or Netflix). Physical subscription boxes, such as coffee or pet product boxes, were also popular categories among surveyed internet users.