Online shopping: leading reasons for buying product 2020

In 2020, the leading reason why internet users around the world added a product to their online basket and purchased the item, was the free delivery: just over half of consumers stated that this benefit would increase their likelihood of buying a product when shopping online. Many internet users also kept reviews from other customers and easy returns policies in mind.

Leading reasons among internet users for purchasing a product when shopping online worldwide in 2020

Characteristic	Share of respondents
Free delivery	53%
Coupons & discounts	41%
Reviews from other customers	35%
Easy returns policy	33%
Quick/easy online checkout process	30%
Next-day delivery	28%
Loyalty points	27%
Lots of good comments on social media	22%
Knowing the product is environmentally friendly	21%
Ability to spread payments without interest	20%
Ability to pay with cash on delivery	18%
Exclusive content or services	15%
Guest check-out (with no sign-in required)	15%
Click & Collect delivery	15%
Live-chat box so you can speak to the company	14%
Entry into competitions	14%
Option to use "buy" button on a social network	12%

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Release date

2020

More information

Region

Worldwide

Survey time period

Q2 2020

Number of respondents

125,195 respondents

Age group

16-64 years

Special properties

internet users

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "When shopping online, which of these features would most increase your likelihood of buying a product?"

The source did not specify the exact release date.

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