Beauty & Personal Care - South Korea

  • South Korea
  • The revenue generated in the Beauty & Personal Care market in South Korea is projected to reach US$15.70bn in 2025.
  • This market is expected to grow annually by 2.62% (CAGR 2025-2030).
  • The largest segment in this market is Skin Care, with a market volume of US$9.69bn in 2025.
  • In comparison to other countries, in the United States generates the highest revenue in this market, amounting to US$105bn in 2025.
  • When considering the population, the per person revenue generated in South Korea's Beauty & Personal Care market is US$303.80 in 2025.
  • Furthermore, online sales are predicted to contribute 43.2% of the total revenue in the Beauty & Personal Care market by 2025.
  • South Korea's beauty market is driven by a strong emphasis on skincare, with consumers prioritizing natural and innovative products.

Key regions: United States, Worldwide, India, Indonesia, Canada

Market
Region
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Currency

Revenue

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Notes: Data was converted from local currencies using average exchange rates of the respective year.

Most recent update: Feb 2025

Source: Statista Market Insights

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Most recent update: Feb 2025

Source: Statista Market Insights

Consumer

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This report presents a comprehensive analysis and additional information on the Beauty & Personal Care market, in a PDF format.
Beauty & Personal Care: market data & analysis - Background Beauty & Personal Care: market data & analysis - Cover

Sales Channels

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Most recent update: Oct 2024

Source: Statista Market Insights

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Notes: The chart reflects the percentage of revenue generated from the sale of Beauty & Personal Care products through specific retail sales channels.

Most recent update: Sep 2024

Sources: Statista Market Insights , Statista Consumer Insights Global

Purchase Criteria

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Notes: Survey question: Which criteria do you usually select your body care and cosmetics products? (multi-pick)

Most recent update: Mar 2024

Sources: Statista Market Insights , Statista Consumer Insights Global

Global Comparison

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Most recent update: Feb 2025

Source: Statista Market Insights

Analyst Opinion

The Beauty & Personal Care market in South Korea is experiencing stagnant growth, influenced by factors such as heightened consumer expectations, intense market competition, and a shift toward sustainable and innovative products, which challenge traditional offerings.

Customer preferences:
In South Korea's Beauty & Personal Care market, consumers are increasingly gravitating towards clean and sustainable beauty products, reflecting a growing awareness of environmental issues and health concerns. This shift is particularly pronounced among younger demographics, who prioritize brands that align with ethical practices and transparency. Additionally, the rise of K-beauty trends has fueled demand for multifunctional products that cater to busy lifestyles, emphasizing convenience without compromising quality. Personalized skincare solutions are also gaining traction, as consumers seek tailored approaches to their unique skin needs.

Trends in the market:
In South Korea, the Beauty & Personal Care market is experiencing a surge in demand for clean and sustainable products, driven by heightened consumer awareness of environmental impact and health implications. This trend is particularly strong among millennials and Gen Z, who favor brands committed to ethical sourcing and transparency. Additionally, the popularity of K-beauty continues to inspire innovations in multifunctional products that cater to fast-paced lifestyles. As personalized skincare solutions become more prominent, industry stakeholders must adapt to these evolving preferences to maintain relevance and competitiveness in the market.

Local special circumstances:
In South Korea, the Beauty & Personal Care market is significantly shaped by the country's rich cultural heritage and the influence of K-pop and K-drama, which elevate beauty standards and trends. The emphasis on skincare routines stems from traditional practices, fostering a deep-rooted belief in self-care. Additionally, stringent regulatory standards ensure product safety and efficacy, pushing brands towards innovation. The rapid urbanization and tech-savvy population further drive demand for cutting-edge, multifunctional products, differentiating South Korea’s market from others globally.

Underlying macroeconomic factors:
The Beauty & Personal Care market in South Korea is significantly influenced by macroeconomic factors such as consumer spending patterns, economic growth, and demographic shifts. The robust national economy has led to increased disposable incomes, allowing consumers to invest more in premium beauty products. Additionally, the youthful population, coupled with a growing interest in skincare and cosmetics, drives market demand. Fiscal policies that promote innovation and support local brands further enhance competitiveness. Furthermore, global trends, including sustainability and clean beauty, are reshaping consumer preferences, compelling brands to adapt and innovate in response to these evolving expectations.

Methodology

Data coverage:

The data encompasses B2C enterprises. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations such as population, GDP per capita, and Human Development Index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, multiple forecasting techniques based on different forecasting methods, such as Autoregressive Integrated Moving Average (ARIMA) and exponential trend smoothing, can provide the most accurate forecasts.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.

Key Market Indicators

The following Key Market Indicators give an overview of the social and economic outlook of the selected region and provide additional insights into relevant market-specific developments. These indicators, together with data from statistical offices, trade associations and companies serve as the foundation for the Statista market models.

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