Results of a 2020 survey conducted in the United States found that 36 percent of Millennials paid to rent and watch PVoD content during the coronavirus pandemic. The share of Millennials with children at home was even higher, at over 50 percent. With movie theaters closed across the country, 22 percent of consumers in total chose to watch new films that were directly released to streaming video services at home.
Share of consumers paying to rent and watch a new movie directly released to streaming video services at home in the United States in 2020, by generation
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Deloitte. (July 31, 2020). Share of consumers paying to rent and watch a new movie directly released to streaming video services at home in the United States in 2020, by generation [Graph]. In Statista. Retrieved December 04, 2024, from https://www.statista.com/statistics/1230671/pvod-usage-coronavirus-usa/
Deloitte. "Share of consumers paying to rent and watch a new movie directly released to streaming video services at home in the United States in 2020, by generation." Chart. July 31, 2020. Statista. Accessed December 04, 2024. https://www.statista.com/statistics/1230671/pvod-usage-coronavirus-usa/
Deloitte. (2020). Share of consumers paying to rent and watch a new movie directly released to streaming video services at home in the United States in 2020, by generation. Statista. Statista Inc.. Accessed: December 04, 2024. https://www.statista.com/statistics/1230671/pvod-usage-coronavirus-usa/
Deloitte. "Share of Consumers Paying to Rent and Watch a New Movie Directly Released to Streaming Video Services at Home in The United States in 2020, by Generation." Statista, Statista Inc., 31 Jul 2020, https://www.statista.com/statistics/1230671/pvod-usage-coronavirus-usa/
Deloitte, Share of consumers paying to rent and watch a new movie directly released to streaming video services at home in the United States in 2020, by generation Statista, https://www.statista.com/statistics/1230671/pvod-usage-coronavirus-usa/ (last visited December 04, 2024)
Share of consumers paying to rent and watch a new movie directly released to streaming video services at home in the United States in 2020, by generation [Graph], Deloitte, July 31, 2020. [Online]. Available: https://www.statista.com/statistics/1230671/pvod-usage-coronavirus-usa/
