Watching films on PVOD vs. theater in the U.S. 2021

Published by
Julia Stoll,
Nov 29, 2022
A survey from October 2021 found that 44 percent of consumers in the United States prefer to watch new movies in theaters. The majority of respondents were interested in streaming movies, that are released simultaneously to theaters and VOD services, at home.

Preference for watching newly released movies for the first time in the United States as of October 2021

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Release date

October 2021

Region

United States

Survey time period

October 6 to 11, 2021

Number of respondents

1,669 respondents

Age group

18 years and older

Supplementary notes

Question: When new movies are released simultaneously to theaters and streaming services, how do you prefer to watch them for the first time?

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