Monthly digital audience reach of social media platforms in the United Kingdom 2020

Published by
Stacy Jo Dixon,
Jul 17, 2023
During coronavirus lockdowns in 2020, many UK adults resorted to social media. Facebook and Messenger were the apps with the largest audience reach throughout the year. However apps like WhatsApp, Twitter, Pinterest, Houseparty and especially TikTok, saw a steep jump March and April 2020. As of December2020, there were 11.4 million adults in the United Kingdom accessing TikTok.

Digital audience of selected social media sites and apps during COVID-19 in the United Kingdom in 2020 (in millions)

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Release date

February 2021

Region

United Kingdom

Survey time period

January to December 2020

Age group

18 years and older

Supplementary notes

Custom list of entities defined by Ofcom

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