In 2021, an estimated 83 percent of shoppers in the United States had visited both physical outlets and online stores in the past 12 months. In other words, U.S. consumers were shopping equal amounts offline and online that year. Leading the list was the baby boomer generation: in the past year, approximately 90 percent of boomers had shopped for products on the web.
Percentage share of consumers in the United States that shopped in-store and online in the past 12 months in 2021, by generation
Characteristic
Shop in-store
Shop online
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Sponsorpulse. (April 1, 2021). Percentage share of consumers in the United States that shopped in-store and online in the past 12 months in 2021, by generation [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1230474/share-of-us-consumers-that-shopped-online-and-offline-by-generation/
Sponsorpulse. "Percentage share of consumers in the United States that shopped in-store and online in the past 12 months in 2021, by generation." Chart. April 1, 2021. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1230474/share-of-us-consumers-that-shopped-online-and-offline-by-generation/
Sponsorpulse. (2021). Percentage share of consumers in the United States that shopped in-store and online in the past 12 months in 2021, by generation. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1230474/share-of-us-consumers-that-shopped-online-and-offline-by-generation/
Sponsorpulse. "Percentage Share of Consumers in The United States That Shopped In-store and Online in The past 12 Months in 2021, by Generation." Statista, Statista Inc., 1 Apr 2021, https://www.statista.com/statistics/1230474/share-of-us-consumers-that-shopped-online-and-offline-by-generation/
Sponsorpulse, Percentage share of consumers in the United States that shopped in-store and online in the past 12 months in 2021, by generation Statista, https://www.statista.com/statistics/1230474/share-of-us-consumers-that-shopped-online-and-offline-by-generation/ (last visited August 24, 2024)
Percentage share of consumers in the United States that shopped in-store and online in the past 12 months in 2021, by generation [Graph], Sponsorpulse, April 1, 2021. [Online]. Available: https://www.statista.com/statistics/1230474/share-of-us-consumers-that-shopped-online-and-offline-by-generation/
