Share of Canadians that shopped online and offline 2021, by generation

Published by

Jan 14, 2025

In 2021, over 80 percent of Canadian consumers had shopped both in-store and on the web in the past 12 months. In other words, Canadians were shopping roughly equal amounts offline, as well as online that year. The gap was largest between boomers, who were still slightly more inclined to shop in physical outlets.

Percentage share of consumers in Canada that shopped in-store and online in the past 12 months in 2021, by generation

Characteristic	Shop in-store	Shop online
-	-	-
-	-	-
-	-	-
-	-	-
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Release date

April 2021

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Region

Canada

Survey time period

February 2021

Number of respondents

5,000 respondents

Age group

13 years and older

Supplementary notes

The source does not provide the original wording of the question posed during the survey.

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