Online food delivery users by segment Thailand

Concerning the two selected segments, the segment Restaurant Delivery has the largest number of users with 12 million users. Contrastingly, Platform Delivery is ranked last, with 10.78 million users. Their difference, compared to Restaurant Delivery, lies at 1.22 million users.

Find other insights concerning similar markets and segments, such as a ranking of subsegments in Thailand regarding revenue in the Online Food Delivery market as a whole and a ranking of subsegments in the Philippines regarding user penetration in the Online Food Delivery market as a whole.

The Statista Market Insights cover a broad range of additional markets.

Number of users of the online food delivery market in Thailand in 2023, by segment (in millions)

Characteristic	Number of users in millions
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Supplementary notes

Data provided by Statista Market Insights are estimates.

Definition:

Meal Delivery is the online ordering and delivery of prepared meals by a restaurant or a platform for direct consumption. Orders are typically placed in an app or on a website. The delivery is handled by the platform enterprise (e.g. Deliveroo) or directly by the restaurant (e.g. Domino’s).

Structure:

Meal Delivery contains the user and revenue development of two different delivery service solutions for prepared meals: (1) Restaurant Delivery and (2) Platform Delivery. The Restaurant Delivery market includes the delivery of meals carried out directly by the restaurants. The order may be made via platforms (e.g. Delivery Hero, Just Eat) or directly through a restaurant website (e.g. Domino's). The Platform Delivery market focuses on online delivery services that provide customers with meals from partner restaurants that do not necessarily have to offer food delivery themselves. In this case, the platform (e.g. Deliveroo) handles the delivery process.).

Additional Information:

Revenue includes the gross merchandise value (GMV), defined as the total sales dollar value for merchandise/food sold through the Online Food Delivery marketplace. User and revenue figures represent B2C services.

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