As of the year 2023, digital advertising accounted for 51 percent of the media and entertainment industry's total advertising revenues in India. The combination of TV, digital, and print ad revenues accounted for more than 90 percent of the overall ad revenue that year. Digital ad revenues were further expected to account for half of total ad revenues generated in India by 2024.
Share of advertising revenue of media and entertainment sector in India from 2019 to 2023 with a forecast for 2024, by segment
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
EY. (March 12, 2024). Share of advertising revenue of media and entertainment sector in India from 2019 to 2023 with a forecast for 2024, by segment [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/1230210/india-ad-revenue-share-of-mande-industry/
EY. "Share of advertising revenue of media and entertainment sector in India from 2019 to 2023 with a forecast for 2024, by segment." Chart. March 12, 2024. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/1230210/india-ad-revenue-share-of-mande-industry/
EY. (2024). Share of advertising revenue of media and entertainment sector in India from 2019 to 2023 with a forecast for 2024, by segment. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/1230210/india-ad-revenue-share-of-mande-industry/
EY. "Share of Advertising Revenue of Media and Entertainment Sector in India from 2019 to 2023 with a Forecast for 2024, by Segment." Statista, Statista Inc., 12 Mar 2024, https://www.statista.com/statistics/1230210/india-ad-revenue-share-of-mande-industry/
EY, Share of advertising revenue of media and entertainment sector in India from 2019 to 2023 with a forecast for 2024, by segment Statista, https://www.statista.com/statistics/1230210/india-ad-revenue-share-of-mande-industry/ (last visited November 23, 2024)
Share of advertising revenue of media and entertainment sector in India from 2019 to 2023 with a forecast for 2024, by segment [Graph], EY, March 12, 2024. [Online]. Available: https://www.statista.com/statistics/1230210/india-ad-revenue-share-of-mande-industry/
