Ad revenue of media & entertainment industry India 2019-2024, by segment

Published by
Tanushree Basuroy,
Apr 8, 2024
As of the year 2023, digital advertising accounted for 51 percent of the media and entertainment industry's total advertising revenues in India. The combination of TV, digital, and print ad revenues accounted for more than 90 percent of the overall ad revenue that year. Digital ad revenues were further expected to account for half of total ad revenues generated in India by 2024.

Share of advertising revenue of media and entertainment sector in India from 2019 to 2023 with a forecast for 2024, by segment

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Release date

March 2024

Region

India

Survey time period

2019 to 2024

Supplementary notes

*Estimate

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