According to a survey of mobile users in Great Britain, as of August 2023, 78 percent of respondents used their mobile phones to send and receive text messages daily. By comparison, taking photos was indicated as a regular activity by approximately 73 percent of respondents. Approximately 60 percent of the surveyed respondents reported using their mobile phones to browse the internet, while 35 percent reported playing mobile games on their smartphones.
Most popular weekly app and mobile activities in Great Britain as of August 2023
Characteristic
Share of respondents
Text messages
78%
Taking photos
73%
Browsing the internet
58%
Sending pictures or videos
53%
Voice calls
51%
Online shopping
51%
Visiting social networks (e.g. Facebook, SnapChat)
48%
Finance and banking
47%
Reading the news
46%
Maps and navigation
46%
Watching videos
45%
Listening to music
43%
Taking notes
36%
Created with Highcharts 7.2.2Share of respondents78%78%73%73%58%58%53%53%51%51%51%51%48%48%47%47%46%46%46%46%45%45%43%43%36%36%35%35%31%31%22%22%17%17%15%15%8%8%8%8%7%7%5%5%Text messagesTaking photosBrowsing the internetSending pictures or videosVoice callsOnline shoppingVisiting social networks (e.g. Facebook, SnapChat)Finance and bankingReading the newsMaps and navigationWatching videosListening to musicTaking notesPlaying gamesMaking videosGadgets e.g. light, alarm, calendarWatching TVListening to radioReading booksManaging smart home appliancesUsing office software (e.g. Google Docs, Excel)Audio messages (e.g. voice memos)
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YouGov. (October 24, 2023). Most popular weekly app and mobile activities in Great Britain as of August 2023 [Graph]. In Statista. Retrieved February 22, 2025, from https://www.statista.com/statistics/1285168/uk-daily-mobile-activities-by-usage/
YouGov. "Most popular weekly app and mobile activities in Great Britain as of August 2023." Chart. October 24, 2023. Statista. Accessed February 22, 2025. https://www.statista.com/statistics/1285168/uk-daily-mobile-activities-by-usage/
YouGov. (2023). Most popular weekly app and mobile activities in Great Britain as of August 2023. Statista. Statista Inc.. Accessed: February 22, 2025. https://www.statista.com/statistics/1285168/uk-daily-mobile-activities-by-usage/
YouGov. "Most Popular Weekly App and Mobile Activities in Great Britain as of August 2023." Statista, Statista Inc., 24 Oct 2023, https://www.statista.com/statistics/1285168/uk-daily-mobile-activities-by-usage/
YouGov, Most popular weekly app and mobile activities in Great Britain as of August 2023 Statista, https://www.statista.com/statistics/1285168/uk-daily-mobile-activities-by-usage/ (last visited February 22, 2025)
Most popular weekly app and mobile activities in Great Britain as of August 2023 [Graph], YouGov, October 24, 2023. [Online]. Available: https://www.statista.com/statistics/1285168/uk-daily-mobile-activities-by-usage/
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