The retention rate measures the percentage of users who continue to use an app after having downloaded it. According to a 2022 study, hospitality and tourism apps had a 46 percent average retention over 90 days that year. Meanwhile, the average annual retention rate of this kind of apps was 34 percent in 2022.
Average retention rate of travel, tourism, and hospitality apps worldwide in 2022
The source specifies that it analyzed 1,000 iOS and Android apps, each with at least 5,000 active users. across different categories, including travel, tourism & hospitality apps.
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Alchemer. (April 27, 2023). Average retention rate of travel, tourism, and hospitality apps worldwide in 2022 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1230130/retention-rate-travel-apps-globally/
Alchemer. "Average retention rate of travel, tourism, and hospitality apps worldwide in 2022." Chart. April 27, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1230130/retention-rate-travel-apps-globally/
Alchemer. (2023). Average retention rate of travel, tourism, and hospitality apps worldwide in 2022. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1230130/retention-rate-travel-apps-globally/
Alchemer. "Average Retention Rate of Travel, Tourism, and Hospitality Apps Worldwide in 2022." Statista, Statista Inc., 27 Apr 2023, https://www.statista.com/statistics/1230130/retention-rate-travel-apps-globally/
Alchemer, Average retention rate of travel, tourism, and hospitality apps worldwide in 2022 Statista, https://www.statista.com/statistics/1230130/retention-rate-travel-apps-globally/ (last visited December 21, 2024)
Average retention rate of travel, tourism, and hospitality apps worldwide in 2022 [Graph], Alchemer, April 27, 2023. [Online]. Available: https://www.statista.com/statistics/1230130/retention-rate-travel-apps-globally/
