Forecast: Pay-TV adoption change in 2025 by selected countries

Published by
Petroc Taylor,
Jan 19, 2023
In 2025, 59 percent of Danish households are expected to have a traditional pay-TV subscription, and according to the source, this is a decrease of around 25 percent compared to the pay-TV penetration rate in 2020. Argentina, on the other hand, will have a pay-TV adoption rate of 86 percent, which the source adds is over ten percent more than in 2020.

Estimated change in traditional pay-TV household penetration rate in 2025, by selected countries

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Sources

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Release date

December 2020

Region

Worldwide

Survey time period

2020

Supplementary notes

Note: Due to multiple subscriptions per household and business, figures can exceed 100 percent.

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