Before the coronavirus pandemic, only seven percent of grocery retail sales involved e-commerce channels. During the peak of the emergency, the e-commerce share of grocery retail grew to ten percent, while a study showed that online shopping of grocery products is here to stay. Indeed, the current share of global e-commerce penetration was valued at nine percent.
Global development of e-commerce shares of grocery stores before and after the coronavirus (COVID-19) pandemic
Characteristic
Share of e-commerce as a proportion of total grocery retail
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Global development of e-commerce shares of grocery stores before and after the coronavirus (COVID-19) pandemic
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The source defines the "peak" period as March-April 2020.
The source adds the following information: "Figure based on a proprietary analysis by the Mastercard Economics Institute that modeled the global share of retail e-commerce across all payment types, drawing on sales activity within the Mastercard network comparing 2020 vs 2019."
The source did not provide an exact date of release for the data. In this statistic, date of access is used in lieu of date of release.
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Mastercard Economics Institute. (April 14, 2021). Global development of e-commerce shares of grocery stores before and after the coronavirus (COVID-19) pandemic [Graph]. In Statista. Retrieved April 29, 2025, from https://www.statista.com/statistics/1229979/grocery-e-commerce-shares-development-during-pandemic/
Mastercard Economics Institute. "Global development of e-commerce shares of grocery stores before and after the coronavirus (COVID-19) pandemic." Chart. April 14, 2021. Statista. Accessed April 29, 2025. https://www.statista.com/statistics/1229979/grocery-e-commerce-shares-development-during-pandemic/
Mastercard Economics Institute. (2021). Global development of e-commerce shares of grocery stores before and after the coronavirus (COVID-19) pandemic. Statista. Statista Inc.. Accessed: April 29, 2025. https://www.statista.com/statistics/1229979/grocery-e-commerce-shares-development-during-pandemic/
Mastercard Economics Institute. "Global Development of E-commerce Shares of Grocery Stores before and after The Coronavirus (Covid-19) Pandemic." Statista, Statista Inc., 14 Apr 2021, https://www.statista.com/statistics/1229979/grocery-e-commerce-shares-development-during-pandemic/
Mastercard Economics Institute, Global development of e-commerce shares of grocery stores before and after the coronavirus (COVID-19) pandemic Statista, https://www.statista.com/statistics/1229979/grocery-e-commerce-shares-development-during-pandemic/ (last visited April 29, 2025)
Global development of e-commerce shares of grocery stores before and after the coronavirus (COVID-19) pandemic [Graph], Mastercard Economics Institute, April 14, 2021. [Online]. Available: https://www.statista.com/statistics/1229979/grocery-e-commerce-shares-development-during-pandemic/
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