Between October and December 2020, approximately one third of Russians who saw vitamins being promoted by bloggers followed their recommendations. Antibiotics ranked second, as 33 percent of the polled purchased specific brands recommended by bloggers.
Share of Russians following blogger recommendations on pharmaceuticals in 4th quarter 2020, by product category
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Share of respondents
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pharmvestnik.ru. (April 26, 2021). Share of Russians following blogger recommendations on pharmaceuticals in 4th quarter 2020, by product category [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1229708/pharma-blogger-recommendation-usage-russia/
pharmvestnik.ru. "Share of Russians following blogger recommendations on pharmaceuticals in 4th quarter 2020, by product category." Chart. April 26, 2021. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1229708/pharma-blogger-recommendation-usage-russia/
pharmvestnik.ru. (2021). Share of Russians following blogger recommendations on pharmaceuticals in 4th quarter 2020, by product category. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1229708/pharma-blogger-recommendation-usage-russia/
pharmvestnik.ru. "Share of Russians following Blogger Recommendations on Pharmaceuticals in 4th Quarter 2020, by Product Category." Statista, Statista Inc., 26 Apr 2021, https://www.statista.com/statistics/1229708/pharma-blogger-recommendation-usage-russia/
pharmvestnik.ru, Share of Russians following blogger recommendations on pharmaceuticals in 4th quarter 2020, by product category Statista, https://www.statista.com/statistics/1229708/pharma-blogger-recommendation-usage-russia/ (last visited July 22, 2024)
Share of Russians following blogger recommendations on pharmaceuticals in 4th quarter 2020, by product category [Graph], pharmvestnik.ru, April 26, 2021. [Online]. Available: https://www.statista.com/statistics/1229708/pharma-blogger-recommendation-usage-russia/