Pharma blogger recommendation usage in Russia 2020, by product

Published by Statista Research Department, Jul 1, 2021
Between October and December 2020, approximately one third of Russians who saw vitamins being promoted by bloggers followed their recommendations. Antibiotics ranked second, as 33 percent of the polled purchased specific brands recommended by bloggers.

Share of Russians following blogger recommendations on pharmaceuticals in 4th quarter 2020, by product category

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Release date

April 2021

Region

Russia

Survey time period

Q4 2020

Number of respondents

4,874 respondents

Special properties

Localities with more than 100 thousand inhabitants.

Supplementary notes

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