Online influencers and consumers purchase decisions in Kenya 2020

Published by
Natalie Cowling,
Sep 22, 2023
Online influencers had a vital role in affecting purchasing decisions of consumers in Kenya. Some 95 percent of respondents confirmed having been directly or indirectly persuaded by digital influencers while making purchases. On the other hand, only five percent of respondents denied the role of influencers in their decision-making.

Share of respondents persuaded by online influencers to make purchase decisions in Kenya in 2020

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Source

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Release date

August 2020

Region

Kenya

Survey time period

July 2020

Number of respondents

2,615*

Age group

15 years and older

Method of interview

Online survey

Supplementary notes

* The count includes respondents in Kenya and Nigeria, where the survey was simultaneously conducted.

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