Leading social media apps to watch short videos among Gen Z Vietnam Q2 2024

Published by
Minh-Ngoc Nguyen,
Sep 12, 2024

According to a survey among internet users conducted in Vietnam by Decision Lab in the second quarter of 2024, TikTok was the leading social media app for watching short videos, as stated by 59 percent of the Generation Z respondents. Meanwhile, 21 percent of them used Facebook for the same purpose.

Leading social media apps for watching short videos among Generation Z in Vietnam as of 2nd quarter of 2024

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Release date

August 2024

Region

Vietnam

Survey time period

April 2024 to June 2024

Number of respondents

519 respondents

Age group

18-27 years

Special properties

among Gen Z internet users nationwide

Method of interview

Online panel

Supplementary notes

Original question: “Which websites/apps do you use most frequently to watch short videos (<3mins)?”

The survey was conducted among Generation Z respondents, who were born between 1997 and 2006.

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