Share of U.S. consumers interested in buy now, pay later services 2021
As of February 2021, approximately one in five adults in the United States had used Buy Now, Pay Later services at checkout. Specifically, about 10 percent used this type of service frequently, while another 11 percent have used it before, but not on a regular basis. Roughly half of the country's adult consumers did not use Buy Now, Pay Later methods and were not interested in them either.