In 2021, 23 percent of U.S. consumers of mass merchandisers bought edible store brands, while for non-edible the share was 20 percent. As for dollar stores, six percent bought edible private brands, while 14 percent bought non-edible private brands.
Share of consumers purchasing edible and non-edible store brands in the United States in 2021, by channel
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IRI. (December 16, 2021). Share of consumers purchasing edible and non-edible store brands in the United States in 2021, by channel [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1229446/us-edible-and-non-edible-store-brand-share-of-consumers-purchasing-by-channel/
IRI. "Share of consumers purchasing edible and non-edible store brands in the United States in 2021, by channel." Chart. December 16, 2021. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1229446/us-edible-and-non-edible-store-brand-share-of-consumers-purchasing-by-channel/
IRI. (2021). Share of consumers purchasing edible and non-edible store brands in the United States in 2021, by channel. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1229446/us-edible-and-non-edible-store-brand-share-of-consumers-purchasing-by-channel/
IRI. "Share of Consumers Purchasing Edible and Non-edible Store Brands in The United States in 2021, by Channel." Statista, Statista Inc., 16 Dec 2021, https://www.statista.com/statistics/1229446/us-edible-and-non-edible-store-brand-share-of-consumers-purchasing-by-channel/
IRI, Share of consumers purchasing edible and non-edible store brands in the United States in 2021, by channel Statista, https://www.statista.com/statistics/1229446/us-edible-and-non-edible-store-brand-share-of-consumers-purchasing-by-channel/ (last visited November 22, 2024)
Share of consumers purchasing edible and non-edible store brands in the United States in 2021, by channel [Graph], IRI, December 16, 2021. [Online]. Available: https://www.statista.com/statistics/1229446/us-edible-and-non-edible-store-brand-share-of-consumers-purchasing-by-channel/
