Share of online shopper research UAE 2020, by touchpoint

Published by Statista Research Department, Mar 28, 2022
According to a survey on consumer insights in the Middle East and North Africa (MENA) region in 2020, the largest share of respondents hit related online videos as a touchpoint while researching for online shopping at about 85 percent in the United Arab Emirates. Shopping behaviors were altered significantly to adapt to the COVID-19 pandemic in 2020, the lockdowns, store closures, and protective measures taken to prevent its spread.

Share of respondent online shopping research in the United Arab Emirates in 2019 and 2020, by touchpoint

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Release date

July 2020

Region

MENA

Survey time period

May 2020

Number of respondents

4,500 respondents

Supplementary notes

Survey sample was 1,500 per market, equally distributed per product category.

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