According to a survey conducted among Chinese Tik Tok users in March 2021, around 79 percent of the craft beer consumers were male. In general, about 52 percent of suveyed male alcoholic beverage consumers purchased craft beer.
Breakdown of consumers who purchase craft beer in China as of March 2021, by gender
Characteristic
Share of alcoholic beverage consumers
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Ocean Engine. (April 6, 2021). Breakdown of consumers who purchase craft beer in China as of March 2021, by gender [Graph]. In Statista. Retrieved August 31, 2024, from https://www.statista.com/statistics/1229393/china-gender-distribution-of-craft-beer-consumers/
Ocean Engine. "Breakdown of consumers who purchase craft beer in China as of March 2021, by gender." Chart. April 6, 2021. Statista. Accessed August 31, 2024. https://www.statista.com/statistics/1229393/china-gender-distribution-of-craft-beer-consumers/
Ocean Engine. (2021). Breakdown of consumers who purchase craft beer in China as of March 2021, by gender. Statista. Statista Inc.. Accessed: August 31, 2024. https://www.statista.com/statistics/1229393/china-gender-distribution-of-craft-beer-consumers/
Ocean Engine. "Breakdown of Consumers Who Purchase Craft Beer in China as of March 2021, by Gender." Statista, Statista Inc., 6 Apr 2021, https://www.statista.com/statistics/1229393/china-gender-distribution-of-craft-beer-consumers/
Ocean Engine, Breakdown of consumers who purchase craft beer in China as of March 2021, by gender Statista, https://www.statista.com/statistics/1229393/china-gender-distribution-of-craft-beer-consumers/ (last visited August 31, 2024)
Breakdown of consumers who purchase craft beer in China as of March 2021, by gender [Graph], Ocean Engine, April 6, 2021. [Online]. Available: https://www.statista.com/statistics/1229393/china-gender-distribution-of-craft-beer-consumers/