According to a survey conducted among Chinese Tik Tok users in March 2021, around 79 percent of the craft beer consumers were male. In general, about 52 percent of suveyed male alcoholic beverage consumers purchased craft beer.
Breakdown of consumers who purchase craft beer in China as of March 2021, by gender
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Ocean Engine. (April 6, 2021). Breakdown of consumers who purchase craft beer in China as of March 2021, by gender [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1229393/china-gender-distribution-of-craft-beer-consumers/
Ocean Engine. "Breakdown of consumers who purchase craft beer in China as of March 2021, by gender." Chart. April 6, 2021. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1229393/china-gender-distribution-of-craft-beer-consumers/
Ocean Engine. (2021). Breakdown of consumers who purchase craft beer in China as of March 2021, by gender. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1229393/china-gender-distribution-of-craft-beer-consumers/
Ocean Engine. "Breakdown of Consumers Who Purchase Craft Beer in China as of March 2021, by Gender." Statista, Statista Inc., 6 Apr 2021, https://www.statista.com/statistics/1229393/china-gender-distribution-of-craft-beer-consumers/
Ocean Engine, Breakdown of consumers who purchase craft beer in China as of March 2021, by gender Statista, https://www.statista.com/statistics/1229393/china-gender-distribution-of-craft-beer-consumers/ (last visited December 22, 2024)
Breakdown of consumers who purchase craft beer in China as of March 2021, by gender [Graph], Ocean Engine, April 6, 2021. [Online]. Available: https://www.statista.com/statistics/1229393/china-gender-distribution-of-craft-beer-consumers/