Share of online fashion purchases MENA 2019-2020, by country

Published by Statista Research Department, Mar 28, 2022
According to a survey on consumer insights in the Middle East and North Africa (MENA) region in 2020, the share of online fashion purchases increased from 33 percent in 2019 to 47 percent in 2020 in Saudi Arabia. Shopping behaviors were altered significantly to adapt to the COVID-19 pandemic in 2020, the lockdowns, store closures, and protective measures taken to prevent its spread.

Share of online fashion purchases in the Middle East and North Africa region in 2019 and 2020, by country

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Release date

July 2020

Region

MENA

Survey time period

May 2020

Number of respondents

4,500 respondents

Supplementary notes

Survey sample was 1,500 per market, equally distributed per product category.

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