Between February and June 2020, the rate of location opt-in by mobile app users in Latin America and the Caribbean grew from roughly 30 percent to 45.5 percent. Apart from Western Europe, Eastern Asia, and Eastern Europe, users who agreed to share their location to access mobile app services increased in every region of the world. The increase is due to coronavirus outbreaks worldwide, which led users to firstly spend more time on their devices, and secondly to download and install tracking apps to monitor their exposure to COVID-19. According to an April 2020 survey of adults in the United States, 32 percent of the respondents said they would probably use a smartphone app to alert them in case of exposure to the virus.
Coronavirus impact on in-app location opt-in rates worldwide in February and June 2020, by region
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February 2020 (pre-pandemic)
June 2020 (post-pandemic)
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According to the source: "Data includes 744,469,537 individual app users, of which 52% were Android and 48% were iOS. Subregions and industry verticals included were those with 10 million or more users in February 2020. Countries included were those with 1 million or more users in February 2020."
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Airship. (August 5, 2020). Coronavirus impact on in-app location opt-in rates worldwide in February and June 2020, by region [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1229128/app-location-opt-in-rates-worldwide-covid/
Airship. "Coronavirus impact on in-app location opt-in rates worldwide in February and June 2020, by region ." Chart. August 5, 2020. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1229128/app-location-opt-in-rates-worldwide-covid/
Airship. (2020). Coronavirus impact on in-app location opt-in rates worldwide in February and June 2020, by region . Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1229128/app-location-opt-in-rates-worldwide-covid/
Airship. "Coronavirus Impact on In-app Location Opt-in Rates Worldwide in February and June 2020, by Region ." Statista, Statista Inc., 5 Aug 2020, https://www.statista.com/statistics/1229128/app-location-opt-in-rates-worldwide-covid/
Airship, Coronavirus impact on in-app location opt-in rates worldwide in February and June 2020, by region Statista, https://www.statista.com/statistics/1229128/app-location-opt-in-rates-worldwide-covid/ (last visited July 22, 2024)
Coronavirus impact on in-app location opt-in rates worldwide in February and June 2020, by region [Graph], Airship, August 5, 2020. [Online]. Available: https://www.statista.com/statistics/1229128/app-location-opt-in-rates-worldwide-covid/
