Eating delicious food and dishes was the leading occasions during which Japanese consumers felt gratitude towards foods, as revealed in a survey conducted in November 2023. While around 44 percent named the consumption of delicious foods as a common reason, almost 34 percent linked the feeling to the seasonality of dishes.
Gratefulness towards nature, in particular, is an important concept integrated in Japanese dining etiquette. It is commonly expressed through the custom of saying "I humbly receive." (itadakimasu) before eating.
Leading occasions in which consumers feel gratitude towards food and meals in Japan as of November 2023
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MAFF. (June 28, 2024). Leading occasions in which consumers feel gratitude towards food and meals in Japan as of November 2023 [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/1229107/japan-occasion-feel-gratitude-food/
MAFF. "Leading occasions in which consumers feel gratitude towards food and meals in Japan as of November 2023." Chart. June 28, 2024. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/1229107/japan-occasion-feel-gratitude-food/
MAFF. (2024). Leading occasions in which consumers feel gratitude towards food and meals in Japan as of November 2023. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/1229107/japan-occasion-feel-gratitude-food/
MAFF. "Leading Occasions in Which Consumers Feel Gratitude towards Food and Meals in Japan as of November 2023." Statista, Statista Inc., 28 Jun 2024, https://www.statista.com/statistics/1229107/japan-occasion-feel-gratitude-food/
MAFF, Leading occasions in which consumers feel gratitude towards food and meals in Japan as of November 2023 Statista, https://www.statista.com/statistics/1229107/japan-occasion-feel-gratitude-food/ (last visited November 23, 2024)
Leading occasions in which consumers feel gratitude towards food and meals in Japan as of November 2023 [Graph], MAFF, June 28, 2024. [Online]. Available: https://www.statista.com/statistics/1229107/japan-occasion-feel-gratitude-food/
