Lifestyle and fashion were the most favored categories of influencers among the Kenyan audience in 2020, mentioned by 67 percent and 64 percent of the respondents, respectively. The popularity of technology, politics, travel as well as food influencers varied between 46 percent and 58 percent of the respondents. Gossip influencers reached the least share of the audience with 33 percent.
Distribution of online influencers' audience in Kenya as of 2020, by category
Characteristic
Share of respondents
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GeoPoll. (August 13, 2020). Distribution of online influencers' audience in Kenya as of 2020, by category [Graph]. In Statista. Retrieved July 23, 2024, from https://www.statista.com/statistics/1229103/distribution-of-online-influencers-audience-in-kenya-by-category/
GeoPoll. "Distribution of online influencers' audience in Kenya as of 2020, by category." Chart. August 13, 2020. Statista. Accessed July 23, 2024. https://www.statista.com/statistics/1229103/distribution-of-online-influencers-audience-in-kenya-by-category/
GeoPoll. (2020). Distribution of online influencers' audience in Kenya as of 2020, by category. Statista. Statista Inc.. Accessed: July 23, 2024. https://www.statista.com/statistics/1229103/distribution-of-online-influencers-audience-in-kenya-by-category/
GeoPoll. "Distribution of Online Influencers' Audience in Kenya as of 2020, by Category." Statista, Statista Inc., 13 Aug 2020, https://www.statista.com/statistics/1229103/distribution-of-online-influencers-audience-in-kenya-by-category/
GeoPoll, Distribution of online influencers' audience in Kenya as of 2020, by category Statista, https://www.statista.com/statistics/1229103/distribution-of-online-influencers-audience-in-kenya-by-category/ (last visited July 23, 2024)
Distribution of online influencers' audience in Kenya as of 2020, by category [Graph], GeoPoll, August 13, 2020. [Online]. Available: https://www.statista.com/statistics/1229103/distribution-of-online-influencers-audience-in-kenya-by-category/