According to a 2023 survey among Australian shoppers, clothing and accessories were the most bought product category on social media platforms, at 23 percent of respondents, followed by tickets at 14 percent. Moreover, home and garden, books and magazines, and sporting goods were the top-three categories social shoppers would consider purchasing.
Leading social commerce categories purchased from in Australia in 2023
Characteristic
Currently purchase
Would consider purchasing
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Original survey question: Which of the following product categories, if any, have you, or would you buy directly from your social media or streaming platforms (e.g. Instagram etc.)?
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PayPal. (October 3, 2023). Leading social commerce categories purchased from in Australia in 2023 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1229012/australia-leading-social-commerce-categories/
PayPal. "Leading social commerce categories purchased from in Australia in 2023." Chart. October 3, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1229012/australia-leading-social-commerce-categories/
PayPal. (2023). Leading social commerce categories purchased from in Australia in 2023. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1229012/australia-leading-social-commerce-categories/
PayPal. "Leading Social Commerce Categories Purchased from in Australia in 2023." Statista, Statista Inc., 3 Oct 2023, https://www.statista.com/statistics/1229012/australia-leading-social-commerce-categories/
PayPal, Leading social commerce categories purchased from in Australia in 2023 Statista, https://www.statista.com/statistics/1229012/australia-leading-social-commerce-categories/ (last visited July 22, 2024)
Leading social commerce categories purchased from in Australia in 2023 [Graph], PayPal, October 3, 2023. [Online]. Available: https://www.statista.com/statistics/1229012/australia-leading-social-commerce-categories/