Social commerce usage Australia 2023, by social media platform

Published by Statista Research Department, Nov 22, 2024

A survey conducted among Australian social shoppers revealed that Facebook was the most used social commerce platform in 2023, at around 58 percent of respondents. Instagram took second place at approximately 40 percent. Whereas Facebook was more popular among Gen X, Instagram, Youtube, and TikTok were trendy among the younger generations.

Social commerce usage in Australia in 2023, by social media platform

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Release date

October 2023

Region

Australia

Survey time period

June 14, 2023 to July 17, 2023

Number of respondents

1,012 respondents

Age group

18-75 years

Special properties

respondents are social shoppers

Method of interview

Online survey

Supplementary notes

Survey question: Which of the following social media or streaming platforms, if any, have you made a purchase or payment through in the last 6 months?

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Social commerce in AustraliaInternet in AustraliaLivestream commerceSocial commerceE-commerce in Australia
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