In 2023, Taj Hotels was India's most valuable hotel brand worth over 370 million U.S. dollars. It was followed by Oberoi Hotels & Resorts and ITC Hotels. A brand is a marketing asset, which receives its value for example through logos, designs, or services.
The brand Taj Hotels came into existence in 1903, when the iconic Taj Mahal Palace Hotel in Mumbai was inaugurated. It was founded by Jamsetji Tata, who was also the founder of TATA Group. Today, Taj Hotels is part of the Indian Hotels Company Limited (IHCL), a subsidiary of the TATA Group.
Leading hotel brands in India in 2023, by brand value
(in million U.S. dollars)
Characteristic
Brand value in U.S. dollars
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Brand Finance. (June 16, 2023). Leading hotel brands in India in 2023, by brand value (in million U.S. dollars) [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1228856/india-leading-hotel-brands/
Brand Finance. "Leading hotel brands in India in 2023, by brand value (in million U.S. dollars)." Chart. June 16, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1228856/india-leading-hotel-brands/
Brand Finance. (2023). Leading hotel brands in India in 2023, by brand value (in million U.S. dollars). Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1228856/india-leading-hotel-brands/
Brand Finance. "Leading Hotel Brands in India in 2023, by Brand Value (in Million U.S. Dollars)." Statista, Statista Inc., 16 Jun 2023, https://www.statista.com/statistics/1228856/india-leading-hotel-brands/
Brand Finance, Leading hotel brands in India in 2023, by brand value (in million U.S. dollars) Statista, https://www.statista.com/statistics/1228856/india-leading-hotel-brands/ (last visited August 24, 2024)
Leading hotel brands in India in 2023, by brand value (in million U.S. dollars) [Graph], Brand Finance, June 16, 2023. [Online]. Available: https://www.statista.com/statistics/1228856/india-leading-hotel-brands/