Brazil: top reasons for watching Big Brother Brasil 2021

Published by
A. Guttmann,
Jan 5, 2023
During a survey fielded in Brazil in February 2021, more than half of respondents said they watched the Brazilian version of reality TV show Big Brother to observe the behavior of the contestants. Around 49.4 percent of responding viewers mentioned the opinion and attitude conflicts that take place on Big Brother Brasil (also known as BBB), while 25.3 percent said they watched the show to relax.

Leading reasons for watching Big Brother Brasil as of February 2021

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Release date

February 2021

Region

Brazil

Survey time period

February 5 and 6, 2021

Number of respondents

2,467 respondents

Age group

20 years and older

Method of interview

Online survey

Supplementary notes

Multiple answers were possible.

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Topics

Big Brother in BrazilTelevision industry worldwideAdvertising in BrazilMedia in BrazilPay TV in Latin America
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