Fixed sponsorship fees for Globo's Big Brother Brasil 2025

Published by
J. G. Navarro,
Nov 19, 2024

Each sponsor would pay up to approximately 124 million Brazilian reals to appear on the 25th season of the Brazilian version of the reality TV show "Big Brother" — known as "Big Brother Brasil" or "BBB" — to be aired by free-to-air TV channel Globo in 2025. The lowest fixed sponsorship fee for that edition amounted to about 24.5 million reals.

Fixed sponsorship fees for Globo's Big Brother Brasil in 2025 (in million Brazilian reals)

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Release date

October 2024

Region

Brazil

Survey time period

as of October 2024

Supplementary notes

Numbers have been rounded.

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Big Brother in BrazilTelevision industry worldwideAdvertising in BrazilMedia in BrazilPay TV in Latin America
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