In 2021, the penetration rate of pay TV, including traditional and virtual pay TV, was the highest in Western Europe, at 65 percent. Second came the U.S., followed by Central and Eastern Europe. The penetration rate is forecast to decline in all regions, except for one - Middle East and Africa.
Penetration rate of pay TV worldwide from 2020 to 2026, by region
The source adds the following information: “Pay TV is defined as traditional Pay TV (i.e. TV delivered through a set-top box) and virtual Pay TV (i.e. TV delivered through the internet without a set-top box)."
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Activate. (October 26, 2022). Penetration rate of pay TV worldwide from 2020 to 2026, by region [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1228729/penetration-rate-pay-tv-worldwide/
Activate. "Penetration rate of pay TV worldwide from 2020 to 2026, by region." Chart. October 26, 2022. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1228729/penetration-rate-pay-tv-worldwide/
Activate. (2022). Penetration rate of pay TV worldwide from 2020 to 2026, by region. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1228729/penetration-rate-pay-tv-worldwide/
Activate. "Penetration Rate of Pay Tv Worldwide from 2020 to 2026, by Region." Statista, Statista Inc., 26 Oct 2022, https://www.statista.com/statistics/1228729/penetration-rate-pay-tv-worldwide/
Activate, Penetration rate of pay TV worldwide from 2020 to 2026, by region Statista, https://www.statista.com/statistics/1228729/penetration-rate-pay-tv-worldwide/ (last visited December 23, 2024)
Penetration rate of pay TV worldwide from 2020 to 2026, by region [Graph], Activate, October 26, 2022. [Online]. Available: https://www.statista.com/statistics/1228729/penetration-rate-pay-tv-worldwide/