Most used WeChat functions among Chinese retailers in 2020

Published by
Xin Ou,
Mar 1, 2024
In 2020, the most popular WeChat feature among Chinese retailers was WeChat pay, with around 81 percent of the retail merchants using it. Meanwhile, respectively 42 and 29 percent of the retailers used WeChat Service accounts and WeChat Subscription accounts.

Share of retailers who used WeChat in-app features in China in 2020, by feature

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Release date

January 2021

Region

China

Survey time period

2020

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Retail technology in the UKE-commerce in the United Kingdom (UK)Retail trade in EuropeMultichannel retail in the UKFashion in the metaverse
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