Main reasons for eating traditional holiday food in Japan 2020

Published by C. Diep, Apr 14, 2021
Eating seasonal food and experiencing the season is the leading reason for eating traditional food during holiday season and special events in Japan, according to a survey conducted in 2020. Around 33 percent of respondents followed food traditions to convey the meaning of major events in Japan like New Year, Setsubun, Obon, and the Autumn Festival.

Leading reasons for following food traditions tied to holiday seasons and special events in Japan as of 2020

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Release date

December 2020

Region

Japan

Survey time period

February 28 to March 6, 2020

Number of respondents

2,000 respondents

Age group

20-69 years

Special properties

multiple answers allowed

Method of interview

Online panel

Supplementary notes

Original question: "What do you think is important about the food you eat on special occasions such as seasonal events? Please select all that apply."

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