Despite the growing importance of technology tools in the investment sector, retail investors worldwide still had a higher trust in human advisers than robo-advisors in 2021. In total, more than 70 percent stated having more trust in human advisors, while only six percent stated having more trust in robo-advisors. The highest trust for robo-advisors among retail investors was found in China, where 20 percent of retail investors stated robo-advisors to be the preferred source of trusted advice.
Retail investors' preference of humans versus robo-advisor for advice worldwide in 2021, by country or territory
*The respondents are 3,588 retail investors and 976 institutional investors from 15 geographic markets, with investable assets of at least 100,000 U.S. dollars, and 921 institutional investors with assets under management of at least 50 million U.S. dollars.
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CFA Institute. (April 18, 2022). Retail investors' preference of humans versus robo-advisor for advice worldwide in 2021, by country or territory [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1228562/humans-vs-robo-advisers-for-retail-investment-advice-worldwide/
CFA Institute. "Retail investors' preference of humans versus robo-advisor for advice worldwide in 2021, by country or territory." Chart. April 18, 2022. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1228562/humans-vs-robo-advisers-for-retail-investment-advice-worldwide/
CFA Institute. (2022). Retail investors' preference of humans versus robo-advisor for advice worldwide in 2021, by country or territory. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1228562/humans-vs-robo-advisers-for-retail-investment-advice-worldwide/
CFA Institute. "Retail Investors' Preference of Humans versus Robo-advisor for Advice Worldwide in 2021, by Country or Territory." Statista, Statista Inc., 18 Apr 2022, https://www.statista.com/statistics/1228562/humans-vs-robo-advisers-for-retail-investment-advice-worldwide/
CFA Institute, Retail investors' preference of humans versus robo-advisor for advice worldwide in 2021, by country or territory Statista, https://www.statista.com/statistics/1228562/humans-vs-robo-advisers-for-retail-investment-advice-worldwide/ (last visited December 22, 2024)
Retail investors' preference of humans versus robo-advisor for advice worldwide in 2021, by country or territory [Graph], CFA Institute, April 18, 2022. [Online]. Available: https://www.statista.com/statistics/1228562/humans-vs-robo-advisers-for-retail-investment-advice-worldwide/