The coronavirus (COVID-19) pandemic and consequent lockdown between March and June 2020 across India led to an increase in media consumption. This was especially the case for over-the-top services which witnessed increased traffic in the country's metropolitan areas. On the other hand, tier 2 cities saw a slight decrease in consumption between April and July 2020.
Impact of the coronavirus (COVID-19) on OTT traffic across India from April to July 2020, by region
Characteristic
Metro
Tier 1
Tier 2
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Metro cities, and cities of the respective tiers are defined by the Indian government in accordance to the population size. A city with more than 10 million inhabitants is therein classified as a metro city, with more than a million inhabitants as a tier-1 city, with 50 thousand to 99,999 as a tier-2 city
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India Brand Equity Foundation. (October 15, 2020). Impact of the coronavirus (COVID-19) on OTT traffic across India from April to July 2020, by region [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1228443/india-ott-traffic-by-geography/
India Brand Equity Foundation. "Impact of the coronavirus (COVID-19) on OTT traffic across India from April to July 2020, by region." Chart. October 15, 2020. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1228443/india-ott-traffic-by-geography/
India Brand Equity Foundation. (2020). Impact of the coronavirus (COVID-19) on OTT traffic across India from April to July 2020, by region. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1228443/india-ott-traffic-by-geography/
India Brand Equity Foundation. "Impact of The Coronavirus (Covid-19) on Ott Traffic across India from April to July 2020, by Region." Statista, Statista Inc., 15 Oct 2020, https://www.statista.com/statistics/1228443/india-ott-traffic-by-geography/
India Brand Equity Foundation, Impact of the coronavirus (COVID-19) on OTT traffic across India from April to July 2020, by region Statista, https://www.statista.com/statistics/1228443/india-ott-traffic-by-geography/ (last visited July 22, 2024)
Impact of the coronavirus (COVID-19) on OTT traffic across India from April to July 2020, by region [Graph], India Brand Equity Foundation, October 15, 2020. [Online]. Available: https://www.statista.com/statistics/1228443/india-ott-traffic-by-geography/
