The coronavirus (COVID-19) pandemic and consequent lockdown between March and June 2020 across India led to an increase in media consumption. This was especially the case for over-the-top services which witnessed increased traffic in the country's metropolitan areas. On the other hand, tier 2 cities saw a slight decrease in consumption between April and July 2020.
Impact of the coronavirus (COVID-19) on OTT traffic across India from April to July 2020, by region
Metro cities, and cities of the respective tiers are defined by the Indian government in accordance to the population size. A city with more than 10 million inhabitants is therein classified as a metro city, with more than a million inhabitants as a tier-1 city, with 50 thousand to 99,999 as a tier-2 city
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India Brand Equity Foundation. (October 15, 2020). Impact of the coronavirus (COVID-19) on OTT traffic across India from April to July 2020, by region [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/1228443/india-ott-traffic-by-geography/
India Brand Equity Foundation. "Impact of the coronavirus (COVID-19) on OTT traffic across India from April to July 2020, by region." Chart. October 15, 2020. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/1228443/india-ott-traffic-by-geography/
India Brand Equity Foundation. (2020). Impact of the coronavirus (COVID-19) on OTT traffic across India from April to July 2020, by region. Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/1228443/india-ott-traffic-by-geography/
India Brand Equity Foundation. "Impact of The Coronavirus (Covid-19) on Ott Traffic across India from April to July 2020, by Region." Statista, Statista Inc., 15 Oct 2020, https://www.statista.com/statistics/1228443/india-ott-traffic-by-geography/
India Brand Equity Foundation, Impact of the coronavirus (COVID-19) on OTT traffic across India from April to July 2020, by region Statista, https://www.statista.com/statistics/1228443/india-ott-traffic-by-geography/ (last visited December 19, 2024)
Impact of the coronavirus (COVID-19) on OTT traffic across India from April to July 2020, by region [Graph], India Brand Equity Foundation, October 15, 2020. [Online]. Available: https://www.statista.com/statistics/1228443/india-ott-traffic-by-geography/
