Potential audience for adverts in India by platform 2024

Published by
Tanushree Basuroy,
Apr 9, 2024
As of January 2024, YouTube had the largest potential audience for adverts with a base of 462 million potential reaches. This was followed by Facebook with a little less than YouTube's potential audience for adverts. Twitter was the platform with least potential audience with less than 27 million potential reaches.

Potential audience for adverts in India by platform January 2024 (in millions)

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Release date

February 2024

Region

India

Survey time period

As of January 2024

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