D. Tighe
Research expert covering consumer behavior, sporting goods retail, and the global toy industry.
Get in touch with us nowMain reasons for obtaining a loyalty or rewards membership among U.S. shoppers 2021
In 2021, many people in the United States, who had a shopper loyalty card or were part of a rewards membership, did so for the various benefits they offer. For instance, nearly 60 percent of consumers subscribed, because members received a gas or fuel discount. About three-quarters of U.S. shoppers subscribed, since the loyalty program was free of charge.
