The type of sources used to seek information before making investment decisions differ between investors with different experience levels. Holdover account owners tended to use financial professionals to a larger extent, while experienced entrants more commonly use annual reports or company websites, or other personal research. The most used source of information among new investors was friends or family, with 38 percent. Only 24 percent of holdover account owners used this as a source of information before making investment decisions.
Most common information sources for investment decisions in the United States in 2020, by investor experience
Characteristic
New investors
Experienced entrants
Holdover account owners
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FINRA, & National Opinion Research Center. (February 4, 2021). Most common information sources for investment decisions in the United States in 2020, by investor experience [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1228225/information-sources-used-for-investment-decisions-usa/
FINRA, und National Opinion Research Center. "Most common information sources for investment decisions in the United States in 2020, by investor experience ." Chart. February 4, 2021. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1228225/information-sources-used-for-investment-decisions-usa/
FINRA, National Opinion Research Center. (2021). Most common information sources for investment decisions in the United States in 2020, by investor experience . Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1228225/information-sources-used-for-investment-decisions-usa/
FINRA, and National Opinion Research Center. "Most Common Information Sources for Investment Decisions in The United States in 2020, by Investor Experience ." Statista, Statista Inc., 4 Feb 2021, https://www.statista.com/statistics/1228225/information-sources-used-for-investment-decisions-usa/
FINRA & National Opinion Research Center, Most common information sources for investment decisions in the United States in 2020, by investor experience Statista, https://www.statista.com/statistics/1228225/information-sources-used-for-investment-decisions-usa/ (last visited August 25, 2024)
Most common information sources for investment decisions in the United States in 2020, by investor experience [Graph], FINRA, & National Opinion Research Center, February 4, 2021. [Online]. Available: https://www.statista.com/statistics/1228225/information-sources-used-for-investment-decisions-usa/