A survey in 2020 during the COVID-19 pandemic found that the majority of consumers were happy to share their data with companies if it improved their experience. Meanwhile, the second largest portion at 30 percent of users said they did not want to share more data than they already were. Only eight percent did not have doubts, admitting that they would always share their data with companies.
To what degree do you feel comfortable with companies having access to your spending and behavioral data in exchange for your personal convenience and safety/well-being?
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To what degree do you feel comfortable with companies having access to your spending and behavioral data in exchange for your personal convenience and safety/well-being?
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Respondents who had an interaction with the sector in the last 6 months
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Supplementary notes
The question was phrased by the source as follows: "To what degree do you feel comfortable with companies having access to your
spending and behavioral data in exchange for your personal convenience and
safety/well-being?"
Participating countries: Canada, USA, France, Italy, Spain, Germany, UK, China, Mainland China and Hong Kong, Japan, Australia, Brazil.
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KPMG. (June 22, 2020). To what degree do you feel comfortable with companies having access to your spending and behavioral data in exchange for your personal convenience and safety/well-being? [Graph]. In Statista. Retrieved January 21, 2025, from https://www.statista.com/statistics/1227890/consumer-attitudes-towards-data-sharing/
KPMG. "To what degree do you feel comfortable with companies having access to your spending and behavioral data in exchange for your personal convenience and safety/well-being?." Chart. June 22, 2020. Statista. Accessed January 21, 2025. https://www.statista.com/statistics/1227890/consumer-attitudes-towards-data-sharing/
KPMG. (2020). To what degree do you feel comfortable with companies having access to your spending and behavioral data in exchange for your personal convenience and safety/well-being?. Statista. Statista Inc.. Accessed: January 21, 2025. https://www.statista.com/statistics/1227890/consumer-attitudes-towards-data-sharing/
KPMG. "To What Degree Do You Feel Comfortable with Companies Having Access to Your Spending and Behavioral Data in Exchange for Your Personal Convenience and Safety/Well-being?." Statista, Statista Inc., 22 Jun 2020, https://www.statista.com/statistics/1227890/consumer-attitudes-towards-data-sharing/
KPMG, To what degree do you feel comfortable with companies having access to your spending and behavioral data in exchange for your personal convenience and safety/well-being? Statista, https://www.statista.com/statistics/1227890/consumer-attitudes-towards-data-sharing/ (last visited January 21, 2025)
To what degree do you feel comfortable with companies having access to your spending and behavioral data in exchange for your personal convenience and safety/well-being? [Graph], KPMG, June 22, 2020. [Online]. Available: https://www.statista.com/statistics/1227890/consumer-attitudes-towards-data-sharing/
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