Toys, hobby & DIY e-commerce ARPU Russia 2027

Over the forecast period until 2027, the average revenue per user (ARPU) is forecast to exhibit fluctuations among the four segments. The revenue per user decreases towards the end of the forecast period only in the segment DIY, Garden & Pets, while the remaining segments follow a positive trend. The difference between 2019 and 2027 amounts to an absolute value of 15.46 U.S. dollars.

Find other insights concerning similar markets and segments, such as a comparison of number of users in Mexico and a comparison of number of users in Italy.

Average revenue per user of toys, hobby and DIY e-commerce in Russia from 2019 to 2027, by segment (in U.S. dollars)

Characteristic	DIY, Garden & Pets	Toys & Baby	Hobby & Stationery	Sports & Outdoor
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Supplementary notes

Data provided by Statista Market Insights are estimates.

The eCommerce market segment Toys, Hobby & DIY includes the digital B2C sale of goods which people buy for their leisure activities. These include traditional toys and games for children and adults, video game consoles, various musical instruments and their accessories, equipment for indoor and outdoor sports activities, equipment for fishing, DIY and garden products (e.g., sports equipment, outdoor equipment, flowers, plants, tools, DIY products), as well as hobby and stationery articles (e.g., art/collectors’ items, car parts, and adult entertainment products). Major sales channels in this market segment include internet retailers (e.g., amazon.com, walmart.com) and dedicated online stores (e.g., toysRus.com, hamleys.com, and staples.com). Digitally distributed services (see: eServices), digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C) are not included in this category. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

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