Between 2013 and 2020, the performance of private labels showed no dramatic changes in Germany. In the grocery retail market, the market value share held by private labels went from 36.6 percent in 2013 to 37.3 percent in 2020. The largest market share was made up of mid-range product brands, which accounted for 33.7 percent of the grocery retail market as of 2020.
Shares of market value held by product and private label brands in grocery retail in Germany from 2013 to 2020, by brand category
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LZ. (April 30, 2021). Shares of market value held by product and private label brands in grocery retail in Germany from 2013 to 2020, by brand category [Graph]. In Statista. Retrieved January 02, 2025, from https://www.statista.com/statistics/1227843/national-and-private-label-brands-market-shares-germany/
LZ. "Shares of market value held by product and private label brands in grocery retail in Germany from 2013 to 2020, by brand category." Chart. April 30, 2021. Statista. Accessed January 02, 2025. https://www.statista.com/statistics/1227843/national-and-private-label-brands-market-shares-germany/
LZ. (2021). Shares of market value held by product and private label brands in grocery retail in Germany from 2013 to 2020, by brand category. Statista. Statista Inc.. Accessed: January 02, 2025. https://www.statista.com/statistics/1227843/national-and-private-label-brands-market-shares-germany/
LZ. "Shares of Market Value Held by Product and Private Label Brands in Grocery Retail in Germany from 2013 to 2020, by Brand Category." Statista, Statista Inc., 30 Apr 2021, https://www.statista.com/statistics/1227843/national-and-private-label-brands-market-shares-germany/
LZ, Shares of market value held by product and private label brands in grocery retail in Germany from 2013 to 2020, by brand category Statista, https://www.statista.com/statistics/1227843/national-and-private-label-brands-market-shares-germany/ (last visited January 02, 2025)
Shares of market value held by product and private label brands in grocery retail in Germany from 2013 to 2020, by brand category [Graph], LZ, April 30, 2021. [Online]. Available: https://www.statista.com/statistics/1227843/national-and-private-label-brands-market-shares-germany/
