Fashion e-commerce user share by age Russia 2021

Concerning the five age groups, the group of 25-34 years has the largest share with 29.34 percent. Contrastingly, the group of 18-24 years is ranked last, with 12.41 percent. Their difference, compared to the 25-34 years, lies at 16.93 percentage points.

Find other insights concerning similar markets and segments, such as a ranking of subsegments in the Philippines regarding share in the e-commerce market as a whole and a ranking of subsegments in Peru regarding share in the e-commerce market as a whole.

Share of users in fashion e-commerce in Russia in 2021, by age

Characteristic	Share of users
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Supplementary notes

The eCommerce market segment Fashion includes the online trade of articles of apparel (for men, women and children), shoes and shoe care products (e.g. cleaning products) as well as accessories and bags (e.g. hats, scarves, gloves and leather bags, suitcases, purses and briefcases). Dedicated outdoor and sports apparel, outdoor and sports shoes as well as baby’s clothes are part of other categories (see: Toys, Hobby & DIY). Also, the purchase or resale of used apparel articles is not included in this market segment. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

All figures are estimates. A detailed methodology can be found in the Statista Digital Market Outlook.

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