In 2019, washing machine purchases accounted for most digitally influenced in-store purchases of consumer durable products in India with a share of 25 percent digitally influenced in-store buyers. 10 percent of digitally influenced buyers purchased washing machines online, but 65 percent of buyers were not digitally influenced. Among water purifiers most buyers were not digitally influenced with a share of more than 80 percent.
Distribution of digitally influenced purchases of consumer durables in India 2019
Characteristic
Digitally influenced online buyers
Digitally influenced in-store buyers
Non digitally influenced
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BCG. (July 9, 2019). Distribution of digitally influenced purchases of consumer durables in India 2019 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1227735/india-distribution-of-digitally-influenced-purchases-of-consumer-durables/
BCG. "Distribution of digitally influenced purchases of consumer durables in India 2019." Chart. July 9, 2019. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1227735/india-distribution-of-digitally-influenced-purchases-of-consumer-durables/
BCG. (2019). Distribution of digitally influenced purchases of consumer durables in India 2019. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1227735/india-distribution-of-digitally-influenced-purchases-of-consumer-durables/
BCG. "Distribution of Digitally Influenced Purchases of Consumer Durables in India 2019." Statista, Statista Inc., 9 Jul 2019, https://www.statista.com/statistics/1227735/india-distribution-of-digitally-influenced-purchases-of-consumer-durables/
BCG, Distribution of digitally influenced purchases of consumer durables in India 2019 Statista, https://www.statista.com/statistics/1227735/india-distribution-of-digitally-influenced-purchases-of-consumer-durables/ (last visited July 22, 2024)
Distribution of digitally influenced purchases of consumer durables in India 2019 [Graph], BCG, July 9, 2019. [Online]. Available: https://www.statista.com/statistics/1227735/india-distribution-of-digitally-influenced-purchases-of-consumer-durables/