In 2019, washing machine purchases accounted for most digitally influenced in-store purchases of consumer durable products in India with a share of 25 percent digitally influenced in-store buyers. 10 percent of digitally influenced buyers purchased washing machines online, but 65 percent of buyers were not digitally influenced. Among water purifiers most buyers were not digitally influenced with a share of more than 80 percent.
Distribution of digitally influenced purchases of consumer durables in India 2019
Adjust the presentation of the statistic and data points.
Share the statistic on social media channels or embed the statistic in your
website using "Embed Code", where available.
Cite this statistic and select one of the following formats: APA, Chicago, Harvard, MLA & Bluebook.
Print the statistic including description and metadata.
Chart type
Distribution of digitally influenced purchases of consumer durables in India 2019
Share this statistic
You have no right to use this feature.
Make sure to contact us if you are interested in scientific citation.
You can upgrade your account to enable this functionality for all statistics.
This feature is not available with your current account.Request access
Learn more about how Statista can support your business.
BCG. (July 9, 2019). Distribution of digitally influenced purchases of consumer durables in India 2019 [Graph]. In Statista. Retrieved March 15, 2025, from https://www.statista.com/statistics/1227735/india-distribution-of-digitally-influenced-purchases-of-consumer-durables/
BCG. "Distribution of digitally influenced purchases of consumer durables in India 2019." Chart. July 9, 2019. Statista. Accessed March 15, 2025. https://www.statista.com/statistics/1227735/india-distribution-of-digitally-influenced-purchases-of-consumer-durables/
BCG. (2019). Distribution of digitally influenced purchases of consumer durables in India 2019. Statista. Statista Inc.. Accessed: March 15, 2025. https://www.statista.com/statistics/1227735/india-distribution-of-digitally-influenced-purchases-of-consumer-durables/
BCG. "Distribution of Digitally Influenced Purchases of Consumer Durables in India 2019." Statista, Statista Inc., 9 Jul 2019, https://www.statista.com/statistics/1227735/india-distribution-of-digitally-influenced-purchases-of-consumer-durables/
BCG, Distribution of digitally influenced purchases of consumer durables in India 2019 Statista, https://www.statista.com/statistics/1227735/india-distribution-of-digitally-influenced-purchases-of-consumer-durables/ (last visited March 15, 2025)
Distribution of digitally influenced purchases of consumer durables in India 2019 [Graph], BCG, July 9, 2019. [Online]. Available: https://www.statista.com/statistics/1227735/india-distribution-of-digitally-influenced-purchases-of-consumer-durables/
Profit from additional features with an Employee Account
Please create an employee account to be able to mark statistics as favorites.
Then you can access your favorite statistics via the star in the header.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
