Apple App Store: distribution of global app downloads 2018-2020, by source

Published by Laura Ceci, Apr 29, 2022
From 2018 to 2020, search has consistently remained the preferred download source for apps on the Apple App Store worldwide. In 2020, 59 percent of iOS users downloaded apps after finding them through their app store search tool, making the category regain three points from the previous year as app download source. App referral was confirmed to drive the second highest share of downloads, while downloads generated via browsing accounted for around seven percent of the total downloads.

Distribution of app downloads generated by the Apple App Store worldwide from 2018 to 2020, by source

CharacteristicSearchApp ReferralBrowseWeb ReferralUnknown
- - - - - -
- - - - - -
- - - - - -
Showing entries 1 to 3 (3 entries in total)
Statistic: Distribution of app downloads generated by the Apple App Store worldwide from 2018 to 2020, by source

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Release date

March 2021

Region

Worldwide

Survey time period

2018 to 2020

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