From 2018 to 2020, search has consistently remained the preferred download source for apps on the Apple App Store worldwide. In 2020, 59 percent of iOS users downloaded apps after finding them through their app store search tool, making the category regain three points from the previous year as app download source. App referral was confirmed to drive the second highest share of downloads, while downloads generated via browsing accounted for around seven percent of the total downloads.
Distribution of app downloads generated by the Apple App Store worldwide from 2018 to 2020, by source
Characteristic
Search
App Referral
Browse
Web Referral
Unknown
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Sensor Tower. (March 18, 2021). Distribution of app downloads generated by the Apple App Store worldwide from 2018 to 2020, by source [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1227712/global-distribution-app-download-source-apple-app-store/
Sensor Tower. "Distribution of app downloads generated by the Apple App Store worldwide from 2018 to 2020, by source." Chart. March 18, 2021. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1227712/global-distribution-app-download-source-apple-app-store/
Sensor Tower. (2021). Distribution of app downloads generated by the Apple App Store worldwide from 2018 to 2020, by source. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1227712/global-distribution-app-download-source-apple-app-store/
Sensor Tower. "Distribution of App Downloads Generated by The Apple App Store Worldwide from 2018 to 2020, by Source." Statista, Statista Inc., 18 Mar 2021, https://www.statista.com/statistics/1227712/global-distribution-app-download-source-apple-app-store/
Sensor Tower, Distribution of app downloads generated by the Apple App Store worldwide from 2018 to 2020, by source Statista, https://www.statista.com/statistics/1227712/global-distribution-app-download-source-apple-app-store/ (last visited August 25, 2024)
Distribution of app downloads generated by the Apple App Store worldwide from 2018 to 2020, by source [Graph], Sensor Tower, March 18, 2021. [Online]. Available: https://www.statista.com/statistics/1227712/global-distribution-app-download-source-apple-app-store/