Leading wrappers in the U.S. 2020

Published by Statista Research Department, Jan 6, 2023
During a November 2020 survey, 71 percent of responding online publishers from the United States currently using a wrapper solution stated they used Google Open Bidding Server-Side Integration Wrapper; 62 percent said they used Amazon TAM server-Side Integration Wrapper.

Leading header-bidding wrappers according to publishers in the United States as of November 2020

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Release date

March 2021

Region

United States

Survey time period

November 2020

Number of respondents

119 respondents

Special properties

among respondents currently using a wrapper solution

Supplementary notes

Original question: "Which describes your usage of each wrapper solution to monetize your inventory?"

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Topics

Programmatic advertising worldwideDigital retail media advertising worldwideAdvertising worldwideProgrammatic advertising in the UKMobile advertising and marketing worldwide
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