During a November 2020 survey, 60 percent of responding online publishers from the United States named improved monetization one of the top three benefits of using header-bidding wrapper solutions; improved demand optimization was mentioned by 49 percent of respondents.
Benefits of using header-bidding wrappers according to publishers in the United States as of November 2020
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
PubMatic. (November 17, 2020). Benefits of using header-bidding wrappers according to publishers in the United States as of November 2020 [Graph]. In Statista. Retrieved November 05, 2024, from https://www.statista.com/statistics/1227647/benefits-wrapper-usa/
PubMatic. "Benefits of using header-bidding wrappers according to publishers in the United States as of November 2020." Chart. November 17, 2020. Statista. Accessed November 05, 2024. https://www.statista.com/statistics/1227647/benefits-wrapper-usa/
PubMatic. (2020). Benefits of using header-bidding wrappers according to publishers in the United States as of November 2020. Statista. Statista Inc.. Accessed: November 05, 2024. https://www.statista.com/statistics/1227647/benefits-wrapper-usa/
PubMatic. "Benefits of Using Header-bidding Wrappers According to Publishers in The United States as of November 2020." Statista, Statista Inc., 17 Nov 2020, https://www.statista.com/statistics/1227647/benefits-wrapper-usa/
PubMatic, Benefits of using header-bidding wrappers according to publishers in the United States as of November 2020 Statista, https://www.statista.com/statistics/1227647/benefits-wrapper-usa/ (last visited November 05, 2024)
Benefits of using header-bidding wrappers according to publishers in the United States as of November 2020 [Graph], PubMatic, November 17, 2020. [Online]. Available: https://www.statista.com/statistics/1227647/benefits-wrapper-usa/