Benefits of wrappers in the U.S. 2020

Published by Statista Research Department, Jan 6, 2023
During a November 2020 survey, 60 percent of responding online publishers from the United States named improved monetization one of the top three benefits of using header-bidding wrapper solutions; improved demand optimization was mentioned by 49 percent of respondents.

Benefits of using header-bidding wrappers according to publishers in the United States as of November 2020

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Release date

November 2020

Region

United States

Survey time period

November 2020

Number of respondents

150 respondents

Special properties

top three box / among respondents currently using or considering a wrapper solution

Supplementary notes

Original question: "What are the top benefits or advantages of using a wrapper solution?"

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Topics

Programmatic advertising worldwideDigital retail media advertising worldwideAdvertising worldwideProgrammatic advertising in the UKMobile advertising and marketing worldwide
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