During a November 2020 survey, 60 percent of responding online publishers from the United States named improved monetization one of the top three benefits of using header-bidding wrapper solutions; improved demand optimization was mentioned by 49 percent of respondents.
Benefits of using header-bidding wrappers according to publishers in the United States as of November 2020
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PubMatic. (November 17, 2020). Benefits of using header-bidding wrappers according to publishers in the United States as of November 2020 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1227647/benefits-wrapper-usa/
PubMatic. "Benefits of using header-bidding wrappers according to publishers in the United States as of November 2020." Chart. November 17, 2020. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1227647/benefits-wrapper-usa/
PubMatic. (2020). Benefits of using header-bidding wrappers according to publishers in the United States as of November 2020. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1227647/benefits-wrapper-usa/
PubMatic. "Benefits of Using Header-bidding Wrappers According to Publishers in The United States as of November 2020." Statista, Statista Inc., 17 Nov 2020, https://www.statista.com/statistics/1227647/benefits-wrapper-usa/
PubMatic, Benefits of using header-bidding wrappers according to publishers in the United States as of November 2020 Statista, https://www.statista.com/statistics/1227647/benefits-wrapper-usa/ (last visited November 21, 2024)
Benefits of using header-bidding wrappers according to publishers in the United States as of November 2020 [Graph], PubMatic, November 17, 2020. [Online]. Available: https://www.statista.com/statistics/1227647/benefits-wrapper-usa/