Distribution of e-commerce orders in Russia 2023, by segment

Published by A. Melkadze, Sep 29, 2024

Large general marketplaces held the highest share of online orders in the market of B2C e-commerce in Russia in 2023, accounting for 78 percent of the total volume of orders. Orders from e-grocery stores accounted for 11 percent of the total.

Distribution of online orders in the Russian e-commerce market in 2023, by segment

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Release date

May 2024

Region

Russia

Survey time period

2023

Supplementary notes

The source defined the segments as follows:
- eGrocery includes all sales of online stores and delivery services of food products, except food sales through general and multi-category online stores and marketplaces.
- ePharma includes all online sales of pharmacies, excluding sales of pharmaceuticals through non-specialized platforms, online stores and marketplaces.
- Large general marketplaces include those in the top 20 online sellers and conducting sales in the marketplace model, such as Wildberries, Ozon, Aliexpress Russia, Yandex.Market.
- Other online stores include all other B2C market eCommerce sellers.

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