Main online channel for brand research in the Netherlands Q3 2023

Primary brand and product online research channels according to internet users in the Netherlands as of 3rd quarter 2023

CharacteristicShare of respondents
Search engines 59.5%
Price comparison sites 36.2%
Consumer reviews 33%
Social networks 25.4%
Product & brand websites 24.9%
Specialist review sites 19.4%
Mobile apps 17.8%
Discount voucher sites 14.5%
Q&A sites 13%
Video sites 10%
Brand & product blogs 8.9%
Forums & message boards 8.5%
Online pinboards 5.9%
Created with Highcharts 7.2.2Share of respondents59.5%59.5%36.2%36.2%33%33%25.4%25.4%24.9%24.9%19.4%19.4%17.8%17.8%14.5%14.5%13%13%10%10%8.9%8.9%8.5%8.5%5.9%5.9%4.6%4.6%4.3%4.3%Search enginesPrice comparison sitesConsumer reviewsSocial networksProduct & brand websitesSpecialist review sitesMobile appsDiscount voucher sitesQ&A sitesVideo sitesBrand & product blogsForums & message boardsOnline pinboardsMicro-blogsMessenger services
0%5%10%15%20%25%30%35%40%45%50%55%60%65%70%
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Sources

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Release date

February 2024

Region

Netherlands

Survey time period

Q3 2023

Age group

14 to 64 years

Special properties

among internet users

Supplementary notes

The source does not specify the type of the survey.

Multiple answers were possible.

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