A survey conducted during the third quarter of 2023 found that nearly 60 percent of Dutch internet users utilized search engines as one of their primary channels for more information about brands, products, and services. Price comparison websites were ranked second with 36.2 percent of respondents stating that they mainly used them when researching brands.
Primary brand and product online research channels according to internet users in the Netherlands as of 3rd quarter 2023
Characteristic
Share of respondents
Search engines
59.5%
Price comparison sites
36.2%
Consumer reviews
33%
Social networks
25.4%
Product & brand websites
24.9%
Specialist review sites
19.4%
Mobile apps
17.8%
Discount voucher sites
14.5%
Q&A sites
13%
Video sites
10%
Brand & product blogs
8.9%
Forums & message boards
8.5%
Online pinboards
5.9%
Created with Highcharts 7.2.2Share of respondents59.5%59.5%36.2%36.2%33%33%25.4%25.4%24.9%24.9%19.4%19.4%17.8%17.8%14.5%14.5%13%13%10%10%8.9%8.9%8.5%8.5%5.9%5.9%4.6%4.6%4.3%4.3%Search enginesPrice comparison sitesConsumer reviewsSocial networksProduct & brand websitesSpecialist review sitesMobile appsDiscount voucher sitesQ&A sitesVideo sitesBrand & product blogsForums & message boardsOnline pinboardsMicro-blogsMessenger services
0%5%10%15%20%25%30%35%40%45%50%55%60%65%70%
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We Are Social, & DataReportal, & Meltwater. (February 21, 2024). Primary brand and product online research channels according to internet users in the Netherlands as of 3rd quarter 2023 [Graph]. In Statista. Retrieved February 22, 2025, from https://www.statista.com/statistics/1227482/channels-for-brands-research-netherlands/
We Are Social, und DataReportal, und Meltwater. "Primary brand and product online research channels according to internet users in the Netherlands as of 3rd quarter 2023." Chart. February 21, 2024. Statista. Accessed February 22, 2025. https://www.statista.com/statistics/1227482/channels-for-brands-research-netherlands/
We Are Social, DataReportal, Meltwater. (2024). Primary brand and product online research channels according to internet users in the Netherlands as of 3rd quarter 2023. Statista. Statista Inc.. Accessed: February 22, 2025. https://www.statista.com/statistics/1227482/channels-for-brands-research-netherlands/
We Are Social, and DataReportal, and Meltwater. "Primary Brand and Product Online Research Channels According to Internet Users in The Netherlands as of 3rd Quarter 2023." Statista, Statista Inc., 21 Feb 2024, https://www.statista.com/statistics/1227482/channels-for-brands-research-netherlands/
We Are Social & DataReportal & Meltwater, Primary brand and product online research channels according to internet users in the Netherlands as of 3rd quarter 2023 Statista, https://www.statista.com/statistics/1227482/channels-for-brands-research-netherlands/ (last visited February 22, 2025)
Primary brand and product online research channels according to internet users in the Netherlands as of 3rd quarter 2023 [Graph], We Are Social, & DataReportal, & Meltwater, February 21, 2024. [Online]. Available: https://www.statista.com/statistics/1227482/channels-for-brands-research-netherlands/
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