The majority of Japanese consumers in Japan, more than 63 percent, have not used a recurring service recently, as revealed in a survey conducted in January 2025. The most commonly used subscription service was of the flat-rate model, which allows unlimited-use of online services and digital content as long as it remains within service terms.
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Everything on "Subscription usage in Japan" in one document: edited and divided into chapters, including detailed references.
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Overview
Subscription models
Video streaming
Audio streaming
E-commerce
Subscription management
Young subscribers
Further related statistics
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
