Average e-commerce receipt value in Russia 2023, by segment

Published by A. Melkadze, Sep 29, 2024

In 2023, the average receipt value of stores in the Russian e-grocery sector was measured at 1,410 Russian rubles. In the same year, e-shoppers spent an average of 1,500 Russian rubles in e-pharma shops.

Average receipt value in the e-commerce market in Russia in 2023, by segment (in Russian rubles)

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Release date

May 2024

Region

Russia

Survey time period

2023

Supplementary notes

The source defined the segments as follows:
- eGrocery includes all sales of online stores and delivery services of food products, except food sales through general and multi-category online stores and marketplaces.
- ePharma includes all online sales of pharmacies, excluding sales of pharmaceuticals through non-specialized platforms, online stores and marketplaces.
- Large general marketplaces include those in the top 20 online sellers and conducting sales in the marketplace model, such as Wildberries, Ozon, Aliexpress Russia, Yandex.Market.

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